Q: Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs.
A: False
Q: Cleaning products and personal hygiene products like toothpaste and soap are best described as low
involvement products.
A: True
Q: Agency appraisals review responsibility for events and can evoke gratefulness, frustration or sadness.
A: True
Q: Mood-congruent judgments are evaluations in which the value of a target is influenced in a
consistent way by one’s mood.
A: True
Q: Personality is made up of all the emotions consumers experience.
A: False
Q: Large drugstore chains, like Walgreen’s and Rite Aid, know that most shoppers visiting their stores
want to get what they need quickly without spending much time lingering in the store. That’s why most
of them are stand-alone stores instead of being located in shopping centers. These retailers understand
that most consumers are driven by _____ motivations when they visit their stores.
