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Relationship Marketing
Anthony Buonarigo
University Of Phoenix
MKT571
01/08/2020
Faculty Name
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Relationship Marketing
Understanding your target market is the foundation of any good marketing plan. Much
like a house, a marketing plan can not be constructed without first laying the foundation. By
researching the market you are trying to successfully market to, you are drastically limiting the
chances of an unsuccessful campaign. We are going to focus on the primary research, customer
profile, and current threats in order to build our marketing strategy for marketing Dominick
Reyes to potential sponsors.
Primary Research
In researching the market for Dominick’s brand, we used a direct approach falling under
primary market research. We reached out to many clothing and retail companies, asking what
they look for in a potential athletic sponsorship. The method used was emails to the heads of
