1. Who will be the key players in the business?
The key people that would be targeted would be small to large businesses that
use some sort of Internet, phone, or conferencing in their business. Some of the
most prime candidates would be auto dealerships, furniture stores, and any
business that has high dollar amounts per transaction. The reason for this is
because many credit card companies charge a higher percentage to businesses
for higher transaction amounts. Our merchant service experts have found ways
to save these people the most money, ultimately making our business the most
possible money.
Since a bigger business will naturally spend more on telecommunication
services, they would be the best targets. Bigger businesses can be harder to get
in front of the decision makers, but they will be generating the highest revenue
for us. Businesses any smaller than five people would probably not benefit
from our services very much therefore; they would not be the best people to
target.
2. How big is the market you are entering? When answering this question you will
need to do research on the number of customers that are in your target
