Timothy J. Galt
Marketing Management
Chadron State College
8/28/2015
Week 1 Assignment
What should Sonic’s mission be?
Sonic is to provide the most innovative, “state of the art”,most powerful, high tech equipment
and data solutions to all of its costomers, including business, students, and for personal use.
Sonic will focus on innovation for communication and storage devices, providing cloud storage,
faster connections, longer battery life, FM receiver, and other great options provided within a
SmartPhone
In what competitive spheres (industry, products and applications, competence, market-segment,
vertical, and geographic) should Sonic operate?
Industry: Sonic will operate in the personal media, storage, and communications devices
(including smart phones, notebooks, and tablets) industry.
Products and Applications: The Sonic’s device large screen SmartPhone has phone
