Being able to monitor and track your website and observe its performance is vitally
important for long term website success. With a tracking program like Google Analytics
you’ll be able to see how many people are visiting your website, where their visiting from,
how long they’re staying on your site, as well as what they are viewing. This information
can help you determine what areas of your website are pulling in more traffic, and allow
you to expand on those areas or even rethink some others that aren’t performing as well.
This also helps you discover exactly who is visiting your site most and where they are
visiting from, this can help you focus in on that particular demographic and what they’re
looking for, allowing you to maximize their experience by providing content/merchandise
specifically for their needs.
Performing proper SEO (Search Engine Optimization) also provides many advantages for
your website. SEO increases the frequency of your website showing up in search engine
results, greatly increasing the ability to provide a steady stream of traffic to your site at all
times. With your site naturally showing up more frequently and higher in the search
results, you can save money by not needing to use search engine pay-per-click advertising
for every visitor to your site, just to get listed on the first page in the search results. Using
SEO you can even monitor the keyword search data to find what users are searching for
most and determine whether or not to expand your business with new products that visitors