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Running head: WEBSITE EVALUATION 1
Website Evaluation
American Military University
WEBSITE EVALUATION 2
Website Evaluation
Presently, a significant number of consumers have access to the internet through their
mobile phones, computers, and tablets. Consequently, various companies have started solidifying
their web presence to promote their brands and increase sales. Web sites have grown to become
one of the strongest marketing tools to tap into the benefits brought about by an online presence
(Lantz, 2009). Aside from acting as a live communication tool with customers, websites serve
many functions such as being a branding tool, enhancing a company’s image, educating about
business, and selling products and services (Gurău & Duquesnois, 2011). To make a website an
effective marketing tool, one must consider some design features. In this exposition, Clorox
Company website will be evaluated to determine how effective it is as a marketing tool. Some of
the standards in other to judge the site include the language use, content, layout, color choices,
