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Overview
Walt Disney, one of the leading entertainment companies, founded in 1923 under the name
Disney Brothers. The company currently operates in five business divisions: Media
network, parks and resorts, studio entertainment, consumer products and interactive media.
In 2012, the company had recorded $42.24 billion in revenue; bring about $5.6 billion in
net income (Wikipedia, 2013). Its out-standing performance has been mainly contributed
by aggressive investments, products innovation and a series of wise strategic acquisitions.
Company Strategies
Since the kick-up days, Walt Disney has focused on providing high entertainment value
products. The company has been known as the owner of a series of successful cartoon
characters (Mickey Mouse, Donald Duck, etc.) and movies (Sleeping beauty, Peter Pan,
etc.). Their main priority is creating high quality family content while simultaneously
trying to widen the product life-cycle. The great example can be yielded is the Mickey
Mouse which was created from the very first days of the company but still generating
remarkable revenue under various of sources (movies, advertising, character image license,
etc.). Furthermore, Walt Disney has also maintained the consistence of their strategy,
which applied their “family entertainment" idea into different business units such as
Disneyland, Disney resort, Disney Cruise, etc.
Caching up the improvement of technology, especially in firm making and virtual
experiment fields play the key position in maintaining the company competitive. The
recent acquisition of Pixel and Marvel partly presented Walt Disney views on this issue.
International expansion: through acquisition by seeking for firms which are
under-exploited (Marvel, Pixar). Moreover, the acquisition can open the gate to the reach
