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Walt Disney Company
BA 301 Final Term Paper
Section Number 006
Date: 06/01/2016
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Table of Contents
Executive Summary …………………………………………………………………………………………………………………. 3
Situation Analysis ……………………………………………………………………………………………………………………. 4
Problem Analysis & Description ……………………………………………………………………………………………….. 8
Solutions, Evaluation & Recommendation ………………………………………………………………………………… 10
Implementation Plan ………………………………………………………………………………………………………………. 13
Success Metrics …………………………………………………………………………………………………………………….. 13
Bibliography …………………………………………………………………………………………………………………………. 14
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Executive Summary
The Walt Disney company which ranks 57 of the Fortune 500 in 2015. As a well-known media
company around the world, the Walt Disney company has five segments to operate, such as Media
Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. I found that
the development of Walt Disney has not been comprehensive in the past three years. Specifically, the
Studio Entertainment segment which the growth rate of revenues has been down since 2013. With the
development of the entertainment market, Walt Disney has not occupied most of the market share and
it faces strong pressure from competition.
After researching the Walt Disney Company, I found that there are three root causes which impact
the development of its Studio Entertainment segment: Intensive competition, the development of Walt
Disney is not comprehensive, and increasing piracy impacts revenue. According to these reasons, I
came up with three solutions which are Protecting copyright and decreasing piracy, Improving the
production technology of films, and Developing different styles films, making Disney films more
diversified. Then, I use three criteria to evaluate these three solutions. The three criteria are Less cost,
Less Challenge, and Effectivity. After that, I defined which is the best solution. The best solution is
Developing different styles films, making films more diversified.
To process this solution, the Walt Disney company should have a strong production team, a
number of professional employees, plenty of funding, and advanced filming techniques. The successful
movies with good reputation can bring huge revenue to Disney. Also, the development of one segment
will improve other segments, and it will help Walt Disney develop stably.
Situation Analysis
Walt Disney is not only the second biggest entertainment company, but also is one of the most
well known organizations in the world today. The Walt Disney Company is best known for providing
their movies, games, and family-vacation-friendly theme parks. The company’s name comes from
Walt Disney who is the founder of Disney. Walt Disney company was started out as an animation
studio in the 1920’s. In 1928, The Walt Disney Company created the first sound cartoon “Steamboat
Willie”, and Mickey Mouse was the starring cartoon (Dory, 1999). Up to today, Mickey Mouse is still
a classic image in Disney. When people hear Mickey Mouse, they immediately think of Disney (“The
Golden Age of Animation”). The Walt Disney Company is a diverse international family entertainment
and media enterprise. The company now proudly produces, not only movies, games and theme parks,
but also their own television network, radio station, and Disney stores.
Walt Disney company is a very successful company. It operates five segments, such as Media
