Walmart b 24 | Course Paper

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WALMART

ACQUISITION OF

FLIPKART:

SHOWSTOPPER

DEAL?

By Academic

Group 24

Aayushi Jajodia

163

Adrija Sarkar

166

Bhavya Chollety

097

Shaurin Shah

139

Siddhant

Gaikwad 144

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What factors motivate international mergers and

acquisitions?

oTechnology and Talent Acquisition

Countries like India have now become front runners in the talent acquisition process for

companies, the relatively lower commercial and employee costs make India a lucrative

destination. Also, with changing trends in technology some companies have been

aggressively acquiring tech companies to build in capabilities

oExpanding Customer Base

One of the easiest and the fastest way to enter new markets is to acquire an already

existing market player. The Flipkart-Walmart deal is a classic example of such an

acquisition

oDiversifying products and services

Companies may acquire similar product lines to diversify their portfolios or may acquire

completely new businesses in order to add a new product or service to their existing

portfolios

oTo gain competitive advantage

Acquisitions can help companies enter new markets, get new products etc. if they do so

before their competitors, they can get a head start over other competitors

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Examine the business strategy behind the Walmart–

Flipkart deal

Amazon currently is the largest ecommerce player in the world. In the past few years amazon

has been expanding rapidly into varied businesses.

One of its major focus continues to be the Indian ecommerce market. The Indian ecommerce

market is expected to grow to around $40 billion by the end of 2020 and the number of

ecommerce users are expected to rise to 200 million by the end on 2020.

Walmart which is popular across the world for its brick and mortar stores has been unable to

make a major dent in the ecommerce space. Over the years in the US which is the primary

market for Walmart, amazon has been successful in capturing most of the ecommerce sales.

Almost half of ecommerce sales in the US today are driven by amazon. In the past few years

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