Williams 1
Kaela Williams
Professor Kemp
English Composition I- ENGL 1010 C
10 November 2014
A Visual Analysis
The advertiser, AVEDA, is selling AVEDA Invati™ hair care products, created to solve
thinning hair problems in women. AVEDA’s slogan, “The Art and Science of Pure Flower and
Plant Essences”, automatically draws the readers in that are attracted to products with natural
ingredients. The audience of this Aveda Invati™ hair care product advertisement would be adult
women of all ages. These women would be seeking to take care of thinning hair problems, while
assuring that their hair is undamaged in the process. The advertisement effectively used certain
