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Summary
Village Volvo offers to provide quality repair service on out-of-warranty Volvo’s at reasonable cost.
Village Volvo is owned by two former authorized Volvo dealer mechanics. The owners encourage their
clients to schedule appointments for the diagnosis and repair of specific problems, a mechanic will make
a preliminary diagnosis and the service manager will give the vehicle owner an estimate of the cost and
the approximate time when the repair will be completed.
1. Describe Village Volvo’s service package:
The following descriptions address the four elements of Village Volvo supporting facility,
facilitating goods, explicit services, and implicit services.
Supporting facility: The new Butler building with ample service bays, and comfortable waiting room
promotes the customer’s positive perception of the organization. The suburban location could mean
difficult access and the possible need for a shuttle
Facilitating goods: Specialized tools and an inventory of select auto parts are obvious items in this
element.
Explicit services: The two owners of the Village Volvo are former authorized Volvo dealer mechanics and
have a 22 year or combined experience between them. They have earned respected reputation and
satisfied customer following. Service availability is enhanced by the use of “express times” when
customer can come in and get quick, routine jobs done while they wait
