1. Industry Analysis
What is the industry that addresses this market?
oVideo Game Arcades (except gambling) (NAICS)
NAICS Code
o713120 (NAICS)
Market Capitaliza(on
Growth Rate
Number of Compe(tors
oThere are no compe(tors in the area for this type of lounge
Rela(ve size of compe(tors
oN/A
What trends are important in this industry?
oDemographic Trends
The Millenials and Genera(on Z’s have the largest impact on the
industry
Genera(on Z’s spend the most (me playing video games (Time.com)
oTechnology Trends
New gaming systems and video games that some consumers cannot
a3ord
Mul(-player MMOs
Persistent Mul(-Player Universes
How does the industry segment the market:
oThe market is segmented into the following product and service segments:
Computer video games
Video game consoles
Barcades
Coin-operated arcades
Gaming Lounges
2. Product/Service Delivery
What exactly are the types of products or services being o3ered in the industry?
oHandheld video gaming consoles
oHardwired video gaming consoles
oComputer gaming so<ware
oCoin-operated arcade games
What aren’t they?
oBoard games
oHandheld electronic games
oEduca(onal games
What is unique about these products/services?
oConsumers will be able to rent a video game and console for set periods of (me
and play either with friends or solo.
oThere would be a refreshment stand offering healthy snacks as well as “junk
food” for consumers to purchase
oParents could rent space for their kids to play
oLimit games by age or with parental consent
What are their key features and beneBts?
oConsumers are limited in their (me to play. The gaming lounge would not be
open all night and would close at 10pm.
oGaming lounge gives consumers the ability to play games without actually
having to buy the consoles or games. It also allows them to play with friends if
they wanted.
oGaming lounge would give a place for youths to go a<er school and essen(ally
get them o3 the streets
Do the industry compe(tors beneBt from any proprietary rights to the products/services
(for example, technology, patents, copyrights, trade secrets, etc.)?
oN/A
What di3eren(ates the compe(tors and what are the similari(es?
oThe closest to the gaming lounge would be the “Barcade.” This is a bar that o3ers
video gaming sta(ons with games like Guitar Hero.
This is di3erent from the gaming lounge because:
Only available to persons over the age of 21
Limited selection of games
Serves alcohol
3. Marketplace Analysis
What is the market that the industry currently serves?
oThe industry currently serves the following markets:
