IBP Plan – Victoria’s Secret
Ronald Hallasgo
Event Analysis:
Victoria’s Secret is a world’s leading manufacturer and marketer of women’s premium lingerie,
womenswear and beauty products. It is America’s largest retailer selling the women lingerie.
Victoria’ secret has planned to make a concentrated effort in order to raise the money for the
purpose of breast cancer research. The main aim of holding an event at the company is to develop
such an environment where the customers can easily connect with the products of the brand and
also with the cause for which the event is organised. The company has planned to hold the event
on the same lines of its most popular annual fashion show but will also have a musical festival in
which the most popular music brands will perform. Through this event, the company will aim to
market its PINK product line which has been marketed solely for the women consumption. The
company has aimed to give a majority of the profits that will be earned from the sale of this product
line to the National Breast Cancer Research foundation. The core value of Victoria’s Secret
parent company L Brands is to inspire, empower and indulge. This event perfectly fits the
company’s core value as this event will go a long way to inspire other companies to come out
supporting the women’s causes. This event will also help to empower the women who are
suffering from various chronic diseases like breast cancer and need help to survive (Bethan Holt
