Business Case Competition Competitive Analysis and Industry Dynamics – Final Exam
Business Case: Google
Case is presented “Google in 2015” pages C136-C150 in your text (Hill, Shillings and Jones,
2017)
Research: Google’s Strategic initiatives since this case was written (2015 – present)
Related Reading: Read Introduction: Analyzing a Case Study and Writing a Case Study
Analysis from their text, Strategic Management, in order to understand how to analyze a
company’s competitive profile and the best way to enhance and sustain its’ competitive advantage.
Then develop Five STRONG Recommendations for this company going forward to maintain
and grow their competitive advantage.
1. Paper
2. 7- 10 minute Presentation (With questions afterwards from the class and the professor)
Take into consideration the following questions as you develop your company and industry analysis:
• The organizational structure of the company and its governance. Ethics and
Corporate Social Responsibility
• The strategic leadership of the company
