Yuan Wei Teoh
MKTG 3513
Valley Winery
09/14/2016
Case Study 1: Valley Winery
The Valley Winery is America’s biggest wine selling domestic producer. It is a
privately owned company that was founded in 1933. The company successfully dominates
the industry by producing consistently high quality wine with relatively low-prices. This
strategy has helped them to beat their competitors by pushing the price to the lowest and
providing good quality of wine at the same time. Without restricting their sales area, they
open their market into three divisions which are liquor stores and bars, hospitality and
restaurant industry, and chain division. According to one of the scholars, the company had
exceeded 600 million dollars of sales in 2004, which is considered a huge record for Valley
Winery.
