INTRODUCTION TO
MARKETING
BUSINESS 162
ANTHONY ST JOHN
ANTHONY ST JOHN
1. 20 years experience in Business.
1. Toronto, NYC and San Diego.
2. Investment Business background.
3. Asset Management Firms.
2. Masters of International Management –
Heidelberg, Germany
3. Marketing for Successful Practices.
1. System redesign.
2. Time to delivery of products
3. Critical path for change agents.
4. Marketing for financial firms.
4. Holistic approach to Business
5. Team based learning
6. Participation Focus
CLASS OUTLINE
Syllabus
Waitlist(ed)
Text – OnLine Version: Marketing—An Induction, 6th
Canadian Edition, by Armstrong, et al. Pearson Publishing
Questionnaire
Case Study Groups
Chapter 1
DIMENSIONS
OF THE
COURSE
QUALATIVE ANALYSIS vs.
QUANTATIVE
ETHICAL OR MORAL
COMPONENT & PERSPECTIVE
CASE BASED WORK
TEAM BASED WORK
BALANCE IN GRADING
Team Based Learning
Why Use Team–Based Learning?
1. It provides students with a
practical outlet for understanding,
synthesizing and applying their
learning.
2. It stimulates them to explore and
improve their individual skills and
abilities.
3. It uses real world contexts and
similar experiences to educate
students.
4. Students can engage in complex
intellectual tasks that are
challenging.
Team Based Learning
Preparation Phase
•Students are given various
preparatory materials that
are to be read through and
completed before coming to
class.
•These materials are related
to the course and can be
visual texts or other formats.
This outside of the
classroom work encourages
students to take
responsibility of their
learning and enhances in
classroom learning.
Activity Design and Management:
“4S”
1. Significant Problem
–Does it matter to the student? Can
the student see why it’s important?
– Does it deal with truly important,
