CLASS
OUTLINE –
WEEK FOUR
FEEDBACK FROM CS – HBR ETHICAL CONSUMERISM
CHAPTER 4 – MARKETING ENVIRONMENT.
•ON-LINE QUIZ OR ASSIGNMENT?
MID-TERM
CS’ GOING FORWARD ADJUSTMENT.
MAJOR CASE STUDY ROLL OUT.
•GRADE CENTRE
•MEDIA GALLERY
•WRITTEN SUBMISSIONS
•ATTENDANCE
•DISCUSSION AREA.
BLACKBOARD IMPROVEMENTS.
CLASS BASED CASE STUDIES
1. 25% OF TOTAL GRADE
2. SIX CASES, LOWEST WILL BE
DROPPED.
3. 5% PER.
4. DETAILED FEEDBACK TO BE PROVIDED
5. CRITERIA
•4% FOR CONTENT
•1% RESEARCH
CLASS BASED
CASE STUDIES –
MODEL
4% FOR CONTENT
1. 500 –1000 WORDS
2. INTRODUCTION
3. BODY
4. SUMMARY
1. DEVELOP A COHERENT
RATIONALE
2. SEE ACCOMPANYING SLIDE.
3. EXAMPLES POSTED ON BB, IN
WEEK 3.
1% RESEARCH
1. DIVERSE SOURCES
2. REFLECTED IN THE CONTENT.
Basic presentation outline
“Tell them what you are going to tell them; tell them; tell them what you have told
them“
The number of points in the body of your lecture can expand and contract as required.
• average adult attention span is 15–20 minutes: divide the body of your talk into 15–minute sub–topics
• give each sub–topic a short introduction, conclusion, and transition into the next sub–topic
• vary the pace: for example, have question periods at the end of each sub–topic, or alternate 15–minute
lectures with 15–minute interactive activities or audio–visual presentations
I. Introduction (2–3 minutes)
• Opener Or Attention Getter
• Significance of topic
• Relevance to Audience
• Thesis and Preview (Tell your audience “the big picture”; give them a roadmap to their learning)
II. Body
• Point One
o Support material
(sign post – words that indicate that you are going to make a point – initially, finally, next.)
TRANSITION and CONNECTION
• Point Two
o Support material
(sign post – words that indicate that you are going to make a point – initially, finally, next)
III. Conclusion (2–3 minutes)
• Summary of topic and what was learned
• Review the main points or your learning objectives
© 2018 McGraw–Hill Education Limited
4 – 5
Marketing: An Introduction
Sixth Canadian Edition
Chapter 4
Analyzing the Marketing Environment
Copyright © 2017 Pearson Canada Inc.
Chapter 4:
Learning
Objectives
1. Describe the environmental forces that
affect the company’s ability to serve its
customers.
2. Explain how changes in the demographic
and economic environments affect
marketing decisions.
3. Identify the major trends in the firm’s
natural and technological environments.
4. Explain the key changes in the political and
cultural environments.
5. Discuss how companies can react to the
marketing environment.
Environmental Forces
The Marketing Environment
•Factors and outside marketing that affect
