1. UPS’s approach toward sustainability is “rooted in two beliefs: that companies have a
responsibility to contribute to society and the environment, and that every investment a
company makes should return value to the business.” (Kinicki and Williams 97) This
impacts the triple bottom line in several ways. An example of how it affects the people part
of the triple bottom line is through their priority on safety training, especially in countries
with a rapidly expanding middle class. The growing number of large trucks in these
countries as well as the number of beginner drivers is a safety concern, so UPS made sure
that their new drivers in these countries were properly trained. Additionally, UPS conducts
philanthropic activities. For example, “UPS has also joined forces with some customers on
disaster relief projects, ensuring that their donated products are received on time around
the world. The effort is particularly productive when we can combine multiple
customer-donation shipments, reducing transportation costs for all by sharing trucks and
planes or using employee volunteers to pack emergency supplies” (Kinicki and Williams
98). The last example was also an example of how UPS’s approach toward sustainability
with the profit area of the triple bottom line. While being socially helpful, they still
managed to execute their actions in ways which would be financially sustainable. UPS also
keeps the planet, or environmental, area of the triple bottom line in check. UPS states
“Environmental projects, too, are a strategic fit. We know that our vehicles and planes
produce emissions and we have an obligation to invest in a cleaner planet.” (Kinicki and
