Critique of the article do codes make a difference?
Johnson & Johnson firm has a high reputation in the market as one of the most successful
firms. This reputation has built on the basis of the firm living in strong values and culture
that supports these values. The CEO Ralph Larsen credits the success to the J&J credo. He
argues that the credo is the glue that holds their decentralized company together. He further
clarifies that the company’s management has relied on the credo in managing the several
products, people and profits by the company. The code helps the J&J Company
conceptualize their total commitment to the company.
Our credo was first founded by General Robert Wood Johnson, who guidedJ&J business to
a worldwide enterprise. He wrote in the pamphlet “Try Reality” that the industrialists’
responsibility should be to customers, employees, the community, and stockholders.
Johnson later documented J&J credo in which he highlighted his philosophy in details. He
argued that putting customers first could enhance the more service delivery. The credo has
heavily been used in management guidance and has been relied on crisis times like the
TYLENOL crisis of 1982.
Employees have always been evaluated in time to time surveys to assess the workability of
the credo; these assessments are then used by the management to take corrective actions
where they are required. In the credo Johnson stated thattheir first responsibility was to all
the clients who used their products, he emphasized on the quality of the products they
produced, that the products produced must be of reasonable prices and always serve
