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electronic or mechanical methods, without the prior written permission of the owner, except for personal academic use and certain other
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P a g e 1 | 15
UNDERSTANDING POP CULTURE
ANGELO KENNETH S. FLORENDO
Instructor
•
Marxism and Cultural Theory: Culture as
Product
•
The Business Culture
•
Popular Music
Philippine Popular Culture
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electronic or mechanical methods, without the prior written permission of the owner, except for personal academic use and certain other
noncommercial uses permitted by copyright law
P a g e 2 | 9
Let us check your stock knowledge
❖ Provide your own definition of the following terms:
1. Media
2. Dominant
3. Rock
4. Pop Music
5. Ruling Class
6. Working Class
7. Foreign Influences
8. Consciousness
9. Behavior
10. Business Practices
Our purpose is to see what you know at the beginning of each module. It is important to
understanding what areas allow for the most improvement and where to direct better instruction.
PRE-TEST
Philippine Popular Culture
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electronic or mechanical methods, without the prior written permission of the owner, except for personal academic use and certain other
noncommercial uses permitted by copyright law
P a g e 2 | 9
Contents
PRE-TEST ………………………………………………………………………………………………………………………….2
LEARNING OUTCOMES ………………………………………………………………………………………………………..3
PRESENTATION AND OVERVIEW ……………………………………………………………………………………………3
TOPIC: Popular Culture Theories THREE (3) MAIN THEORIES OF POPULAR CULTURE ……………………….4
TOPIC: Dominant Ideology and the Media ………………………………………………………………………………4
Some Dominant Ideologies …………………………………………………………………………………………………..5
TOPIC: Dominant Ideology and the Media ………………………………………………………………………………5
MARXISM …………………………………………………………………………………………………………………………5
TOPIC: Dominant Ideology and the Media ………………………………………………………………………………5
CLASS STRUGGLE……………………………………………………….……………………………………………………….6
TOPIC: CLASS STRUGGLE……………………………………………………….……………………………………………..6
TOPIC: FALSE CONSCIOSNESS ……………………………………………………………………………………………….6
TOPIC: MARXISM BEYOND MARX ………………………………………………………………………………………….7
Antonio Gramsci ………………………………………………………………………………………………………………..7
TOPIC: MARXISM BEYOND MARX ………………………………………………………………………………………….7
TOPIC: HEGMONY ………………………………………………………………………………………………………………7
TOPIC: GRAMSCI AND HEGMONY …………………………………………………………………………………………8
TOPIC: CULTURAL HEGMONY ……………………………………………………………………………………………….8
TOPIC: THE EFFECTS THEORY ………………………………………………………………………………………………..8
TOPIC: HYPODERMIC NEEDLE THEORY ……………………………………………………………………………………9
The Bobo Doll Experiment ……………………………………………………………………………………………………9
TOPIC: THE EFFECTS MODEL …………………………………………………………………………………………………9
TOPIC: THE EFFECTS MODEL …………………………………………………………………………………………………9
TABLE OF CONTENTS
Philippine Popular Culture
TOPIC: HYPODERMIC NEEDLE THEORY …………………………………………………………………………………. 10
LESSON 6: BUSINESS CULTURE AND PRACTICES IN THE PHILIPPINES OF POPULAR CULTURE THREE (3)
MAIN THEORIES OF POPULAR CULTURE ……………………………………………………………………………….. 11
MEANING …………………………..………………………………………………………………………………………….. 11
TOPIC: BUSINESS CULTURE ………………………………………………………………………………………………… 11
Business culture consists of: ………………………………………………………………………………………………. 11
TOPIC: BUSINESS CULTURE ………………………………………………………………………………………………… 11
TOPIC: Three ways of identifying Culture …………………………..…………………………………………………. 11
TOPIC: Business Culture and practices in the Philippines …………………………………………………………. 12
TOPIC: When doing business in the Philippines …………………………..…………………………………………. 13
