Running head: INTERNATIONAL STRATEGY: THE RISE OF UNDER ARMOUR 1
International Strategy: The Rise of Under Armour
Terrai Ross
University of North Texas at Dallas
INTERNATIONAL STRATEGY: THE RISE OF UNDER ARMOUR 2
Abstract
Under Armour is U.S. Company known for pioneering sports apparel designed to contain sweat
and other body fluids in all weather conditions. Under Armour defines what it means to start as a
small business and grow into something huge. You will learn how Under Armour uses an
international strategy to globalize production and marketing for its products. Globalization can
