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Andrew Beyea
Under Armor Case Analysis
How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a
ve forces analysis to support your answer.
Porter Five Force Intensity
Competitive Rivalry Within The Industry Medium To High
Bargaining Power Of Customers Medium
Threat Of New Entrants Medium
Bargaining Power Of Suppliers Low To Medium
Threat Of Substitute Products Low
Competitive Rivalry: Nike and Adidas hold a strong advantage over UA as they are both well
established companies that have brand name, loyalty of customers, and knowledge of what
people want. Nike and Adidas, which have considerably larger resources at their disposal, are
making a play within the performance apparel market to gain market share in this upcoming
