Morgan State University
Getting to know the ins and outs of Uber
Ahniya Muhammad
BUAD326.W01
David Jacobs
Due March 13, 2017
1. What is/are the ethical issue(s) in the case?
• Identify the issue(s) in a couple of sentences. This is short and concise.
• Briefly, in your own words and in a couple of sentences, why is it an issue?
• What ethical models are relevant to the issue? For ethical models, consider those discussed
in class, for example, utilitarianism, deontology, and Rawlsian fairness.
• (Question 1 is the first paragraph of your case analysis. It sets the stage for your analysis.
(This section of the paper should be one half to one page.)
For many individuals across the world Uber is a reliable car service that gets you from point A to
point B. What began in 2009 as an extravagant car service in San Francisco California is now
any everyday car service valued between 60 and 70 billion dollars. In fact, at Disrupt NY, Bill
Gurley of Benchmark investor for both eBay and Uber claimed that, “Uber is growing faster than
eBay did and is probably the fastest growing company that we’ve ever had.” However, even
though Uber is successful and growing they are still currently facing an ongoing list of ethical
