Twitter Case Study
Kristyn Sanchez
BUS 498 – 01
Professor Sadler
11/28/2021
1.
Porters five forces model helps explain why different industries experience different
levels of profitability. This is a great model to use to analyze why Facebook was achieving 8x
the revenue of twitter, with only 4x the users in 2015. The first force is competition in the
industry. Facebook and Instagram were Twitters biggest competition in 2015, with Snapchat also
