CCN2003
CCN2003 Introduction to Marketing
Topic One: An Overview of Marketing
Important: Students are required to
(1) prepare the tutorial exercises before coming to the tutorial classes.
(2) refer to the textbook and lecture notes for answering all tutorial
questions. The textbook is necessary for test, assignment and
examination as well.
(3) hint to answer tutorial questions: to define/explain each term prior to
giving examples, suggestions and so on.
(4) download the answers from the class Moodle.
Questions:
Hong Kong Rugby Union is offering summer training courses to introduce rugby to
children and youth by qualified coaches through systematic coaching courses in a safe
environment. The content
includes basic theory and rules, fundamental team skills and
fitness training. The courses will include child sections (5–
11 years) and boys/girls
sections (12–18 years). Each course is $300 for 10 sessions. The courses will be held in
8 different venues
with different timetables in either mornings or afternoons. Detailed
information and timetables can be downloaded with online regist
ration at Hong Kong
Rugby Union’s website.
(Sources: http://www.hkrugby.com)
(a)
What is marketed in general? Then, give
one example each. What is marketed