Theme: Trust & inclusivity
Trust and inclusivity are human concepts. We seek these in everything we do from
meeting people to driving to work to making life decisions. It is the foundation on which
any relationship is built, including the relationship between human beings and
technology. This premise brings us to a set of thought-provoking questions—how much
do we trust this technology that helps us finish a task on daily basis? Does it
unknowingly exclude any individuals? How can we design experiences to make digital
products more inclusive and trustworthy? How will design interventions enhance trust in
a user’s journey?
At Microsoft, our mission is to empower every person and every organization on the
planet to achieve more. Diversity and inclusion are inherent to this mission. When our
organization is diverse and inclusive, we can provide technology solutions that serve the
full range of humanity. Achieving our mission also depends on building trust with
people and organizations around the globe—our goals are only possible when people
trust Microsoft and our technology.
Microsoft India
Design Challenge
The Goal
Your goal for this design challenge is to first, identify a problem in the area of ‘Health
and Well-being’ that presents an opportunity for a high-impact solution in the Indian
context. With this, design an inclusive and trustworthy solution that uses digital
technology to solve the identified problem.
Here are some possible opportunity ideas to inspire you:
• Health and care services for
o Elderly
o Underprivileged children
• Urban health and well-being: Perils of living a city life
o Psychological
o Sociological
• Fitness, well–being, and nutrition
o Keeping track of a healthy regime
• Health and well-being for enterprise workforce
This is not an exhaustive list and we trust your ability to choose a challenging and
impactful area.
Final Solution
You need to demonstrate the ability to define the problem and the users crisply. You
should show us how you have uncovered not only the user’s context but also their
needs, aspirations, and motivations. Your problem area should be big enough to be
impactful. Your solution should be able to address all the aspects mentioned above.
The solution may be near–term and practical, or long term and blue sky. But the final
idea must be innovative, technically feasible, and have a realistic chance of adoption if
implemented. Your solution cannot be just a description of a concept. It needs to be
tangible enough to be detailed, presented, discussed and evaluated.
Solution evaluation
Your entry will be judged based on the following criteria:
1. Impact and scope of problem area
2. Your understanding and definition of the problem and the stakeholders
3. Breadth of exploration of solutions
4. Innovativeness of final solution
