Transport Information Technology in Supply Chain
Introduction
Supply chain management is the active management of the activities related to the supply
chain to increase customer value and satisfaction and achieve competitive advantage
(Robert, Jan 2011). Transportation is one of the components of supply chain. Information
technology is used to transform the supply chain for profitable growth of the business. In
this paper, information technology strategies aimed at providing fast, comprehensive and
affordable supply chain in transportation are discussed.
IT technologies that aid in transport
Omni-channel retailer
In order to incorporate the increasing growth of companies and the market, firms need to
embrace a seamless Omni-channel system that incorporates online, catalogue, bricks-and
–mortar and other sales channels under the same system. For the customers, not all goods
are best to buy or to target. Omni-channel system gives the customer an avenue to perceive
all things and guide them through the shopping process. Omni-channel retailer helps in the
management of fleet transportation. It enables the transportation of goods to the last-mile;
customers get the goods from the comfort of their homes or nearest stores (Bridget, 2013).
Freight forecasting
Businesses are adopting Information Technology to provide solutions related to market
volatility. Freight forecasting technology involves transport forecasting, inventory
optimization, and demand sensing. It helps to reduce the impacts of the decrease or
increase in freight traffic. In this way, uncertainties in the transport chain are overcome. A
transparent forecast that meets strategic economics and serves as a mobility planning tool
is established. FTR experts use freight forecasting to consistently analyze and provide
