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Tiana Collins
MGMT 433
Elizabeth McClean, PhD
31 January 2019
Trader Joe’s Case Analysis
The key sources of Trader Joe’s competitive advantage come from their physical, financial and
human resources, and their local and corporate capabilities.
Resources
Trader Joe’s low-technology usage in store and low-cost outlets found in old suburban locations
keep operating costs low. Their locations are typically less than 15,000 square feet with unique
layouts to create more of a “treasure hunt” like style of shopping for their customers. Their stores
