Stephanie Turner
MANA 3301
K. Montgomery
3/05/2008
Toyota: Way, Way Off-Road
Toyota is branching out in many different avenues using the corporate level
strategy.
Corporate level strategy
is plan of action that indicates which direction
a company chooses to compete in. Toyota like (GE) General Electric is branching
out into opposite directions. GE branched out into different avenues like Aircraft,
Finances, along with media as well. Toyota is branching into manufactured
homes, roof top plants, and advertising. Toyota is using innovation and
intelligence to move forward with its business decisions.
Toyota’s manufactured homes are modeled from the same assembly line theory
as the car and come with many options just like their cars. Using the
SWOT
analysis a planning exercise in which management identifies their
strength
, and
weaknesses
and external environmental
opportunities
and
threats
to make
decisions; Toyota going from car making to homemaking, seemed logical. They
can build homes with the same amount of ease as they can cars and Toyota’s
non-auto groups have made a jump of 15.5% to $10.3 billion in up to the month
of March 2006 when this article was written.
