TOY
S R US GOES JAPAN
JAPAN- An attractive market for Toys
R- US
Japan’s Toy Market
➢Computer Games
➢Dolls
➢Animated toys with characters
Japan ranked as 3 largest and wealthiest market across
world
Japanese acceptance to US Products i.e. McDonalds
Health and Leisure product spending in Japan
Joint venture with McDonalds facilitates entering
Experience of being present in other international markets
like Singapore and Hong Kong
Cultural Obstacles
▪Famous Myth of doing business in Japan– “Too
risky”
▪Sensitive Japanese consumer
▪Concept of Retail Revolution required acceptance
by Japanese.
▪Loyalty to Japanese Existing Stores.
▪Quality a Watchword than Price
▪Japanese Consumer adapted to local condition
and tastes.
Strong competiors
