ADRIANA HAIRUL BARIEYAH BINTI EMRAN
Topic Review 4
Briefly discuss the most appropriate international business strategy to be used for
the following products in Malaysia. Justify your choice from the perspective of cost
reduction and localization requirements. (15 marks)
a) South Korean movie Parasite
Parasite have high pressure to reduce costs and local requirements.
Parasite movie was built with US$11 million, which has grossed more than US$236
million, worldwide. Parasite, which are from NEON, is not a big company in the
field of film distribution, such as Disney, Warner Bros., Sony Pictures, and
Universal. The big challenges from competitors make NEON have high pressure
to reduce costs in making this film.
Parasite movie is a foreign-language film, which is achieve a global success.
This movie have high pressure for localization cause of foreign language used
in this movie. To make Parasite movie are adapt by local, the subtitles were add
in the movie. It will ease people to watch and understand the movie.
The most appropriate international business strategy to be used is transnational