ECB20603 SMALL BUSINESS MANAGEMENT
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Individual Assignment Topic 3.0 – The Organisation of Business
Case Study Discussion
Ted Green and Mark Stroder became close friends as 16 year olds when both worked part
time for Green’s dad in his automotive parts store. After high school, Green went to college,
while Stroder joined the National Guard Reserve and devoted his weekends to auto racing.
Green continued his association with the automotive parts store by buying and managing
two of his father’s stores.
In 2009, Green conceived the idea of starting a new business that would rebuild automobile
starters, and he asked Stroder to be his partner in the venture. Originally, Stroder was
somewhat concerned about working with Green because their personalities are so different.
Green has been described as outgoing and enthusiastic, while Stroder is reserved and
skeptical. However, Stroder is now out of work, and so he has agreed to the offer. They will
set up a small shop behind one of Green’s automotive parts stores. Stroder will do all the
work; Green will supply the cash. The company will be called Startover Automotive Services,
which seems appropriate, given the nature of the business.
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