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Rodger 1
VS.
Rodger Mantor
Professor Balakrishnan
Tom 301
Rodger 2
Apple
Apple and McDonalds are vastly different when it comes to the products and service they
are selling. Apple is in the technology industry as the top performer in the most technically
advanced and easy to use electronics, while McDonald’s food items to the public. Alhough they
might be vastly different in their products and services, they use some of the same strategies
within the market to promote. They both also have competencies similar in marketing,
operations, branding, promotion and advertising. In the same regard, McDonalds and Apple also
have differences in those areas, as well as pricing and product quality. Apple and McDonalds are
both global companies that are now well known throughout the world and have strategies in
which achieved such enormous corporations.
Apple was founded in 1976 by three men named Steve Wozniak, Ronald Wayne, and
Steve Jobs. They started selling personal computers but now are the world’s largest information
technology company and the second largest mobile phone manufacturer (Elliot). Not only that,
Apple in 2014, lead the rankings in the most valuable brand (Elliot). There are located in 17
different countries with over 450 stores. Their arousing success began with computers as the
technology age came into the 1990s. Apple made an entirely new platform from the big
competitors such Microsoft and IBM and developed a newer and simpler way to work with a
computer. This was part of their marketing strategy as being a new and easier way to handle
Rodger 3
computers so the common person could have everything they needed on a computer just made
easier. This product differentiation helped make Apple Inc the tech giant it is today (Elliot). The
apple computer along with their other technologies such as the IPhone, IPad, Apple Watch, and
Apple Tv really show how different Apple Inc. is trying to be compared to its’ competitors. They
use this product differentiation even in their marketing slogans such as “Soon there will be 2
kinds of people. Those who use computers, and those who use Apples.” and “Think different”
(Wong). These slogans really show what Apple Inc. was trying to establish in their marketing
strategy as standing out of the normal computer and being completely different. The fact that the
Apple computer is so much more simplistic than their competitors that they used the slogans,
“The Computer for the rest of us” and “The all-in-one for everyone” (Wong) Apple is using the
strategy of differentiation while also stating that they have the computer that can fit everyone’s
needs. This allowed them to be unique within the technology industry and stand out from the
rest.
Apple also created what is called IOS which is their own developed software that is has
its’s benefits with virus and security protection. The uniqueness and the development of this
software is so vastly different than Microsoft and IBM software. IOS hardly ever has viruses
from the computer be able to download onto the computer because of the different platform it
runs on. Not only that, Apple has better security protection than their competitors. In the article,
“Apple Aims to Produce IPhone That Are Simply “Unhackable.”” Apple claims that their IPhone
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will soon be unhackable even from the FBI. The article also states that the experts say that Apple
will most likely be able to succeed with all the engineers working on it. With this in motion,
Apple will be creating a comfort for their customers of security from not only the government,
but anyone getting into their private information. The ability to protect their customers is another
product differentiation from their competitors and also provides customer satisfaction issues.
Customers will be able to rest assure that their information will be protected which will be a
huge advantage when they market it to the public. This will keep Apple ahead in innovative
technology to keep them a powerhouse in the industry. Apple wants their product to be of the
highest quality and having better protection for their customers will provide a higher quality
