Using Adner and Kapoor model explain in the context of Visa, if Kelly should invest in blockchain
technology for B2B customers or retail customers? – 7.5 points
There is a need for blockchain technology for both the retail industry and B2B industry.
Ron Adner and Rahul Kapoor in an article these two authors stated that when there are challenges
with new technology which in this case might be low and opportunities of a technology is also
low, the new technology will overtake the old technology and dominate it. A situation known or
described as creative destruction might arise when the old technology is not able to meet or face
the challenges on the technology that is new.
There can also be pace of substitution. In this case there can be high challenges connected with
technology that is new and opportunity of improving the technology available is also high. I this
case substitution old technology with new technology is low since the old technology will have
much approval and acceptance.
However, the industry tends to gravitate towards new technology when the challenges connected
to it are low and opportunities connected old technology is higher than the new technology. This
will however be done at an immediate pace.
