EMAIL MARKETING CONTENT
Month Content Pillar Content Idea Target Audience Frequency
Welcome Email Series
Introduce Wayne Coffee and its mission
– Highlight Wayne Coffee’s unique selling points (e.g., locally sourced beans, sustainable practices)
– Invite customers to explore the Wayne Coffee website and app
– Offer a special discount or promo code for new subscribers New subscribers Weekly
New Product Launch
Announce the launch of a new product (e.g., seasonal blend, limited-edition coffee gear)
– Describe the product’s unique features and benefits
– Offer a special introductory discount or promotion
– Include high-quality images of the new product
Existing customers with a
history of purchasing
similar products Bi-weekly
Recommend coffee beans, brewing equipment, and merchandise based on individual customer preferences