The Puzzle of Motivation
The disparity between science and business with respect to incentives can be traced to what
is obtainable in reality. Organizations have thrived over the years with the use of incentives to
boost operational effectiveness and productivity. It can be argued that the favorable results have
made it difficult to implement the suggestions and outcomes of the experiments of Karl Duncker
(The candle problem) and Sam Glucksberg (Behavioral study). Pink (2009) used these two
experiments to support the scientific conclusion that incentives can have negative impact on the
overall performance of an organization. According to Kotler & Keller (2016, p. 98), learning is an
outcome of the interplay of sensory activities arising from experience. The perception of the
candle-box problem will vary among the participants because the learning and innovative process
are different. It is very possible to claim that the outcomes of these experiment on functional
fixedness may not be encompassing as the groups involved were not swapped to see if the results
