KenleeAnne Hass
Professor Matthew Sherling
ENGL 1102
18 July 2016
Themes of Digital Identity and Consumerism in Black Mirror’s “Be Right Back”
“Be Right Back” is a fascinating futuristic drama that emphasizes the limits of
technology through digital identity and the potential for unscrupulous marketing
towards grief stricken survivors. In this episode, digital identity drives the platform
for Ash’s after-death being. His interactions and commentary are based solely on his
online profile. Being a “heavy user”, Ash’s clone uses his online personality to
portray a living version of the real Ash. Although there was copious online material
