According to all the data we collected and organised from their answers, the majority of
parents would take their children go to the theme park when they are not too busy, and
when their kids have holidays. Thus, we can see most of the families are difficult to avoid
the peak period of theme parks, weekends, public holidays, and summer/winter holiday.
We asked the interviewees what type of the theme park would they prefer to take their
children to go, and what factors would they consider then they choose a theme park. The
interviewees state the theme park reputation, friends recommendation, and the brand
(refers to Disney) would give them a positive feeling when they were making a choice.
The theme park also includes different types, except the amusement park we would first
think, there are also other kinds of theme, like Natural and Science, Movie theme, Marine
or water theme, Wild and animals and so on. According to the answers from parents and
their kids (or parents observation of kids preference), we found the Disneyland is both
parents and kids favourite. There is no doubt that Disneyland takes a certain part of the
market share, its reputation, brand management, environment and facilities, character
settings, safety and other conditions have always been a leading brand in this industry.
Besides, many parents present their children are interested in wild and animals theme very
much. One interviewee said when she was choosing the theme park, she thinks a lot about
the environment, facilities and other conditions. However, her kids do not care about if the
