Introduction
Walt Disney is one of the most famous brands in every family; it has a lot of well know
cartoons and characters. However, Disney is not just a brand with animations, it is a
broadly diversified media and entertainment company, which includes media network,
theme parks and resorts, studio entertainment, consumer products, and interactive media.
In 1928, the first and the feature characters – Mickey Mouse was created by Disney. The
success of Mickey Mouse is the first step of the success of Disney Company. After Mickey
Mouse, there are a lot of highly successful animations, such as Snow White, Cinderella,
Peter Pan, and Sleeping Beauty. Then in 1954, the first construction of Theme Park began,
and this is the first other business Disney diversify to. The park was very success when it
open, and then soon Disney decided to open the second park in Florida.
After the park, Disney also opened the Disney World Resort in 1971, and the acquisitions
of ABC, ESPN, Anaheim Angels, and the Fox Family Channel. Moreover, Disney
complete Pixar in 2005, and Marvel in 2009. Disney has done a very good job on their
entertainment businesses; they not only successfully diversify in to different entertainment
industries but also expend to internationally market successfully.
Key factors and strategy for Disney
Disney builds a strong family brand in the entertainment industry
Disney is not just an animation producing company; it is a corporate that includes media
network, theme parks and resorts, studio entertainment, consumer products, and interactive
