I. INTRODUCTION
The Tennessee Valley Authority (TVA), headquartered in downtown Knoxville, is the
United States’ biggest public electric utility organization. Despite being completely owned by the
nation’s federal government, TVA is not funded by taxes. Instead, it is funded by the sale of
electricity to its consumers and borrowings from the financial market through debt issuance.
As the country’s leading energy supplier, it must be prepared to satisfy consumers’
growing energy demands. In doing so, chosen strategies must always be consistent with TVA’s
mission that shed light on energy, environment, and economic growth. However, it has never
been easy. More so now, the organization’s future is highly unclear due to an economic slump
and the possible levy of new legislative restrictions. Such has made it more difficult to fulfill
TVA’s promise of a reliable yet inexpensive supply of power to its consumers.
With the occurrence of such, Morgan — TVA’s newly-appointed Vice President of energy
supply management — was entrusted with presenting a plan addressing TVA’s strategic choice,
tackling the following: its energy source structure, related financial expenses, and impact on the
organization.
Such is made further complicated by the fact that TVA must replace a large portion of its
existing power production capacity. Construction of coal, natural gas, nuclear, wind, and solar
facilities, as well as the purchase of power requirements from other electricity suppliers, are all
its prospected sources for additional power generation. However, the costs, capacity, projected
cash flows, environmental effects, and useful lifetimes of these alternatives are all very
different. Be that as it may, the chosen alternative must take into consideration its financial,
political, social, technological, and environmental implications — particularly now that a new
trend of doing business in a more sustainable manner exists.
Given the following circumstances: [1] increasing demand for affordable energy [2]
current economic condition of Tennessee and [3] pressures brought on by the environmental
revolution on energy sources, Morgan must now come up with a decision on what should TVA’s
long-term strategy be to satisfy its stakeholders and to consistently achieve its three-fold
mission. All while maintaining the flexibility to deal with short-term financial and operational
challenges.