Running head : THE SEGMENTATION AND ITS APPLICATION IN MEDICAL PRACTICES 1
The Segmentation and its Application in Medical Practices
Running head : THE SEGMENTATION AND ITS APPLICATION IN MEDICAL PRACTICES 2
INTRODUCTION Market Segmentation of the business is a guideline of marketing.
Depending on the segmentation of the market, the business can choose which potential
consumer segment they would focus on, the business can change the marketing strategy, the
product or a service they provide, or even the nature of the company. Knowing what kind of
segmentation exists in the market and choosing the right market segment of the business to
target is a key step towards a successful business. Market segmentation is not only needed in
the businesses that sell products, but the application of the concept is essential to the medical
practices as well since they are also businesses that provide services in exchange for a
compromising compensation.
DESCRIBE CONCEPT The definition of market segmentation is subdividing a market
