The secret to small-business growth in 2015? Effective communication.
There are many factors that contribute to success in business. According to a recent article
in the Los Angeles Times, this is especially true for small-businesses in this day and age.
The secret is effective communication. Good communication is essential because it builds
solid customer relationships, which in turn, drives up sales. Small-business leaders can
improve their communication by focusing on good technology, prepared scripts,
worker-to-worker communication and the minimizing distractions in the office to avoid
any discrepancies in the growth of the businesss.
Although today most people are reliant on non verbal communication tactics such as email
and text mesaging, phone interaction remains the superior method business-to-consumer
connecton. According to a recent survey by B2B marketing agency Bredin 70 percent of
businesses agree that phone and conference calls are “important or critically important to
achieving their business objectives.” In addition, another 67 percent of those surveyed said
that most customer issues initiated by email communication or instant message had to be
resolved with a phone call. Since small-businesses are spending copious amounts of time
on the phone, they should invest in high-quality headsets and receivers which also include
noise cancellation technology for busy offfices and WindSmart technology for those on the
go.
According to the Bredin survey, 20 percent of in-house workers and 18 percent of remote
or field workers spend three-quarters or more of their work time on the phone. This is why
it is important to provide employees with scripts, and to train them on how to provide good
