The Role of Markeng 1
The Role of Marketing
Bethella Sam Phillips
Grantham University
AH543
The Role of Markeng 2
The Role of Marketing
The value adding service delivery strategies specify the pre-service activities, point-
of-service configurations and processes, and after-service activities required by the
strategies developed during strategy formulation [ CITATION Swa12 \l 1033 ]. Value
adding service activities are critical to the success of the organization because they are
the principal methods for creating value [ CITATION Swa12 \l 1033 ]. The service
delivery value chain refers to all activities and services that together develop a product
through different stages from raw materials to the end usable product.
Pre-service entails the planning and activities that enable the organization to
determine its customers and the services that will be offered to them as they enter the
system [ CITATION Swa12 \l 1033 ]. Marketing in this stage is important because it
