PUNCH COUNTS 2
The Punch That Counts
Everyday people are living their lives as prompted until they are thrown a curve ball.
People do not wake up knowing how their life will pan out. One minute someone could be
rushing to catch their child’s softball game. In a split second, a drunk driver comes around and
takes all their ambitions, goals, and dreams away from them. Does it take an advertisement to
paint a clear picture for people to make the right decisions when they get behind the wheel? If
there were statistics shown, would it persuade people more? This type of advertisement can
easily switch people’s emotions two ways. Drunk driving is a serious matter and can damage
families for a lifetime, which is the claim the ad is making. Without making people more aware
of this drunk driving advertisement using ethos, pathos, and logos, people will be burying loved