The most critical mistake Nokia ever made
It seems that the collapse of Nokia happened overnight and the company was squeezed out
from the game almost immediately, but I think that there’re reasons for all these to happen,
as I go through the case “The Rise and Fall of Nokia.” Personally speaking, I think the
most critical mistake Nokia ever made, is failing to react to the launch of Apple’s iPhone.
As stated above, I consider Nokia to be kicked out of the American market mostly as it
failed to let the American carriers to “exercise some control over the look and feel of the
devices running on their networks” (Goldman n.pag.). However, interestingly, after several
years, Nokia changed their strategy and corporate with the American key carriers as they
realized the importance of American market. (Alacer, Khanna, and Shively 12).
There are several reasons why Nokia should stay in the American market, including:
a) In North America, approximately 160 million phones were sold per year, almost the
same as China, it means that there could be a huge opportunity for Nokia as it sold only 1
in 10 US handsets (Alacer, Khanna, and Shively 9).
b) The American market is important not only because of its huge demands but also
because of its concentration of application developers for smartphones, talented designers,
as well as investors. Losing market share in America means that Nokia would likely miss
the opportunities of being noticed by those people, or maybe they did notice but eventually
ignore Nokia because of its poor performance in the local, which would ultimately leads to
