Name: Lindsay Eikos. Class Time: ________
CMST 341
Chapter 2
Critical Concept Sheet
The Model of Strategic Communication
What is Situational Knowledge and how can it benefit you as an organizational
member?
– The info or facts you use in devising an effective communication strategy. Also refers to
employees’ awareness of the communication issues involved in their jobs.
What is one method for establishing values in an organization?
– Upper management can organize focus groups, small groups ranging from seven to twelve
employees who meet to identify values they believe are vital to the organization. These lists of
values are then circulated among all focus groups for review and analysis. Then committee
studies the values and arrives at a composite set thar organizational members can vote on.
Examining its vision and mission statement.
What are 8 guidelines for ensuring that you maintain ethical communication and behavior as a member
of an organization?
