4
Introduction
The economy is an important and complex sphere of human life, depending on
a fairly large number of factors, the change of each of which leads to completely
different and a couple of unpredictable consequences . We, in turn, are directly
dependent on the economy and the economic state of the country, which is why it is
so necessary to study and conduct a number of studies on the relationship of
indicators, in my case, this is the relationship between the Olympic Games and the
state of the economy in the country, namely, the change in this economic state ( both
for the better and for the worse).
The Olympic Games, which are the most popular sporting event in the world,
affect the host country’s economy. In fact, this is a problem that is worth
understanding, because the Olympic Games are not only a cost, but also a huge flow
of capital poured into the event period.
The Olympic Games are already a huge number of years old, but their
relevance does not fall, because every time they are collected by an unimaginable
mass of people both at TV screens and in the stands. Moreover, this problem is
particularly relevant, as it affects the problem of integration, cultural and social
problems, and even environmental problems.
Every year, a large number of sponsors appear at these events-from market
leaders to emerging companies, and the Olympic Games become not only a sporting
event, but also the largest advertising platform where everyone wants to grab their
“piece of the pie”. In fact, this global event is becoming a huge and influential factor
in every area of our lives. The Olympic Games, just like in economics, have the
character of competition, leadership, and rivalry.