Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Running head: SOCIAL MEDIA & MARKETING 1
The Impact of Social Media on the Marketing World
Jane Smola
LMU University
SOCIAL MEDIA & MARKETING 2
Abstract
This paper seeks to examine the impact that the rise of social media has had on the marketing
world. The advent of the internet irreversibly changed the way we market, and it is inarguable
that social media has had a lasting and an important effect on the impact of digital marketing.
The way that social media has reworked the way that companies advertise is examined through
both the use of the course textbook and peer reviewed articles.
SOCIAL MEDIA & MARKETING 3
Table of Contents
Abstract .......................................................................................... Error! Bookmark not defined.
Chapter 1 ........................................................................................ Error! Bookmark not defined.
