RUNNING HEAD: THE GROWTH OF MOBILE SHOPPING
1
The Growth of Mobile Shopping
Eliska Gauthier
Research Methods in Business
Texas Woman’s University School of Management
RUNNING HEAD: THE GROWTH OF MOBILE SHOPPING
Chapter 1: Introduction
Background
Throughout the years, the development of the technology market has expanded
with the help of many companies such as Apple, Microsoft and Google. Apple has
released several devices that are able to run a plethora of applications delivering modern
convenience when it comes to purchasing items. The most frequent used devices from
Apple are the iPhone, iPad and the MacBook. To name a few others, Microsoft and
Google also have devices with advanced technology providing applications that
consumers can use to make their shopping experience more convenient.
Problem Statement
Much advancement is on the rise in which it will continue to influence the buying
