Joshua Rosario
05/03/16
Advertising Management
Learning Essay
Through adversity and hardship, Our Team of Angela, Arthur, and I pushed to have a
successful campaign. Personally, it took me a while to grasp the navigational aspect of google
analytics but through repetition I learned how to implement the plans that the team had
collaborated on. I learned to use multiple tools that google provided such as the keyword
planner, geographical parameter setting, and viewing important data and graphs.
I feel that mentally I had great ideas for the campaign but I did not know how to apply
them to full potential. I googled everything I felt that would be useful to the campaign and learn
how to use the basic functions of the tools, but it was still very difficult. If there was more time to
actually learn how to navigate the interface of google ad words and google analytics, I feel that I
would have been more effective with the strategies that I came up with, and be able to dissect
the data these tools gave.
Overall the experience was filled with on-hand learning. Through research I learned
or phrases you use to would be relevant to the industry.